What is so big about big data? As a national speaker and consultant, I see big data as a key to success for future marketers. The ability to know the existing and prospective customer, offer suggested ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Marketing is about to be made accountable, and marketers are going to love it. Despite years of investing in a slew of stovepipe applications, ranging from online advertising bid management, to web ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Living in a world where data is everywhere and a huge amount of what we touch is now collecting this information the opportunity for working with “big data” is vast. “Just the way the Internet changed ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Discover how AI is transforming marketing through automation, vibe coding, personalization, and predictive insights, driving smarter strategies and measurable growth.

Credit bureaus like Experian, Transunion, and Equifax have been amassing personal data on consumers for decades, mainly to sell to marketers for targeted campaigns. To cope with demand for real-time ...

The Big Data space is heating up to the point that many pundits already see it as the over-hyped heir to “cloud.” The hype may be a bit much, but Big Data is already living up to its potential, ...

These innovations put data to work in sales, marketing, music, and beyond. If there’s one thing businesses have in abundance, it’s data—in some cases, far more of it than they know what to do with. AI ...

Your in-person ticket will also grant you access to the co-located events exploring IoT Tech, Unified Communications, Intelligent Automation, Cyber Security & Cloud ...