Creativity has long been considered tough to quantify. But an international cohort of researchers from McGill University, Harvard University, and the University of Melbourne are tackling that ...

New research suggests artificial intelligence can match the top 1% of human thinkers on a standard test for creativity. New research from the University of Montana and its partners suggests artificial ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. These days, TikTok users are measuring their “creativity scores ...

A good idea can mean the difference between an effective marketing campaign or a dull one, a money-making product launch or a dud, a business success or a business failure. And it’s certainly true ...

This is the second in a three-part series about the intersection of education and the arts. Let's start with a question from a standardized test: "How would the world be different if we all had a ...

The relationship between intelligence and creativity has long been debated and studied. One of the hallmark tests of "general intelligence" is the Raven's Progressive Matrices Test. This test gives ...

Cultivating creativity in schools is vital for a future driven by artificial intelligence (AI). But while teachers embrace creativity as an essential 21st century skill, a lack of valid and reliable ...

Older people have been railing about the supposed deficiencies of the younger generation at least since ancient Greek philosopher Plato complained that the written word was destroying kids’ memories.

I have an obsession and it is human creativity. It's why I'm in the advertising business. It's why I started an idea-generating company. And it's why I crave scientific studies that may give us clues ...

The relationship between intelligence and creativity has long been debated and studied. One of the hallmark tests of "general intelligence" is the Raven's Progressive Matrices Test. This test gives ...