Learn how to clarify and leverage what your business stands for, what it offers, and how it differentiates itself from competitors. Learn how to clarify and leverage what your business stands for, ...

Developing your firm and services to create ever-growing value for your customers should be an ongoing commitment. This is the single most strategic activity you can focus on, especially in our new ...

You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

Jim Berryhill, DecisionLink Chairman of the Board & cofounder, is on a mission to transform customer value into a strategic asset. With the economy on a bit of a wild ride, one of the most important ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Developing value propositions is an important part of any marketing strategy. It involves understanding the needs of your target audience and creating a message that resonates with them. To do this, ...

As a business development leader, you constantly seek ways to grow and scale your business. Exponential growth may seem like an elusive goal, but with the right strategies in place, it is achievable.

The travel and tourism industry has undergone extreme changes over the years, and your business should be aware of how to adapt to these changes. With the rise of Google searches in the last few years ...

It’s your employees’ job to motivate buyers, but employees similarly need the right tools to succeed. In today’s competitive environment, a well-written value proposition fills that need. What is your ...

Savvy BtoB buyers are conducting their own research on vendors and solution providers without the help of salespeople. This challenges organizations to clearly and immediately demonstrate value by ...