Gen Z transformed digital life. Gen Alpha, born fully into it, will decide what the next era of influence and consumption ...

A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, culture, and societal trends. The events and changes ...

Help” isn’t a dirty word: a new study has found younger generations are less likely to think asking for help is a bad thing.

Gen Z is set to become the largest and richest generation in the world over the next 10 years, according to a new report by Bank of America which found that those born between 1997 and 2012 are ...

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The Pew Research Center defines generations as groups of people born within the same 15- to 20-year span. These divided time periods can help us understand how our worldview is shaped by the events ...

Gen Z has been deemed the loneliest generation, according to a new study from GWI. Roughly eight in 10 members of Gen Z said they had experienced feelings of loneliness over the last year, and two in ...

Research shows Gen Z parents are embracing hybrid parenting styles with a goal of preparing their kids for the real world.

There’s been much ado about the differences between Generation Y (aka millennials) and Generation Z. But considerably less attention is paid to the folks who were born before them ― the oft-forgotten ...

Things are looking up for the “doom-spending” generation. A new report from Bank of America predicts that, by 2035, Gen Z could be the richest generation in the next decade, amassing $36 trillion in ...

As 2025 rolled in, it brought with it a brand-new crop of kids, called Generation Beta. As stars such as actors Athiya Shetty and Amy Jackson Westwick prepare to welcome the first-ever celeb Beta ...

Everyone, cue the alarms — everyone being millennials — you have officially reached cool status. The best part? It was a Gen Zer who gave you the title. In a candid and humorous TikTok post, a Gen Z ...