Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

Google's geographic report remains a solid starting point to explore location-based insights, and an easy entry point for a budding analytics team. Getting started with analytics tools can get ...

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the "audience overview" is not counting. You need to filter the results to show today and you will see ...

Google has released an open-source tool that lets large language models like Gemini connect to Google Analytics, enabling natural conversations with your data. Google’s new open-source tool lets AI ...

Cohort analysis has been around for a while, but in GA4 it gets integrated into the Analytics Hub with some new capabilities. If the idea of cohorts in marketing feels familiar, it is. It's been ...

An overview of events you can track by default and how to set up custom events in GA4, along with suggested use cases for each. Google Analytics 4 (GA4) rebuilt the platform from the ground up with a ...

The free version of Google Analytics, Universal Analytics, is the most widely used web analytics solution. The platform is so popular that it dominates 86% market share, making Google the market ...

Google announces the integration of GA4 properties with AdSense accounts, a game-changer in the realm of monitoring website performance. Google allows integrating Google Analytics 4 properties with ...

How to Set Up and Use Google Analytics 4 with Google Sites Your email has been sent When you connect Google Analytics 4 to a Google Site, you obtain a steady stream of information about how visitors ...