Researchers have recently uncovered new insights into how the brain’s reward system functions in individuals with ...

The areas of the brain that process reward are activated when we make choices that make other people happy, as well as ourselves, a new study has found. Researchers at the Ludwig Maximilian University ...

Jai Rawat is the cofounder & CEO at Zinrelo, a loyalty platform with a holistic approach. He is a successful entrepreneur & business mentor. • The neocortex: This is considered the "seat of our higher ...

A research team from the University of Cologne conducted one of the most comprehensive studies on dopamine and ...

Some people bounce back from trauma, but others get caught in depressive loops that sap the joy from their lives. Researchers at UCSF find a brain signature of resilience in mice that suggests a new ...

Rutgers researchers have used neuroimaging to demonstrate that cocaine addiction alters the brain's system for evaluating how rewarding various outcomes associated ...

“I just cannot believe how I don’t crave alcohol anymore!” writes one person. Others declare: “Took my first shot… have not had a drink or cigarette since,” and “I love coffee but I’ve noticed that I ...

Some people bounce back from trauma, but others get caught in depressive loops that sap the joy from their lives. Now, scientists at UC San Francisco are learning how the brain creates these divergent ...