Baby Boomers, Millennials, and Gen Z are pretty common buzzwords now when it comes to discussing the cultural and political values held by different age groups. These are three of the largest (and ...

You’ve seen the generation names and stereotypes, you’ve heard the debates over which is the best generation, and, of course, the insults about which is the worst. It can be confusing to define your ...

The following was previously published in an earlier edition of Marketing Insider. I was born in 1961. I always thought that technically made me a baby boomer. But I recently discovered that I am, in ...