When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

The global market size will grow from USD 980.35 million in 2025 to nearly USD 2,757.06 million by 2034, with an expected ...

Segmentation—the process of identifying specific customer groups—is imperative for personalized marketing and communications. Often, segmentation projects entail large-scale market studies that divide ...

Digital marketing refers to the promotion of products or services using digital channels, such as search engines, websites, social media, email, and mobile apps. It differs from traditional marketing, ...

The global quantum dots market was valued at US$ 9.90 billion in 2024 and is expected to reach 23.13 billion by 2033, growing ...

Learn how market power allows firms to influence prices by altering supply or demand, enhance profit margins, and control market barriers. Discover real-world examples.

In a market defined by tradition, the incense brand is leveraging a 75-year legacy to navigate the complexities of quick ...

SUV market share has hit 52 per cent, while hatchbacks have dropped to just 26 per cent, their weakest share in nearly 20 ...

Titan isn't battling smartwatches; it's reframing the analog watch as the ultimate identity statement. CMO Ranjani ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

WPC has a largely exhausted debt profile. WPC targets a leverage (net debt to EBITDA) between 5.0x and 6.0x (actually, high ...

Energy Transfer offers a strong ~8% yield, solid fundamentals, record volumes, and attractive valuation with stable cash ...