The primary goal is to analyse how platforms like Instagram Reels and YouTube Shorts influence consumer engagement, brand visibility, and influencer marketing effectiveness.
Reels, known for their concise and fast-paced information, are created to swiftly grab and hold the viewer's attention. This comprehensive analysis compares young and middle-aged adults in …
This study highlighted seven reasons why people use Reels, including socially rewarding self-promotion, amusement, escapism, surveillance, novelty, documentation, and trendiness.
This research examines the relationship between patterns of Reels usage, screen time, and their impact on users’ attention span, time management, and overall productivity.
6 days ago · Instagram reels and YouTube fashion vlogs drive consumer demand for clothing, accessories, and cosmetics. Youth often emulate influencers and celebrities, making social …
Machine learning algorithms such as classification can be used to classify the categories of videos with their number of trending videos count to understand which category has more trending …
The repetitive exposure to trending products through influencers, advertisements, and user-generated content conditions consumers to associate these products with …